AOLTI - Academy of Languages: Branding Evaluation


	We call the Academy of Languages when we are naming or renaming large, multinational companies. Companies that demand a name that can be used in dozens of countries, cultures and languages. We count on the Academy of Languages to screen potential names in a wide range of languages as well as to provide insight into what extent people in different regions of the word might recognize the English meaning of words and names. We've had large companies with aggressive deadlines and a long list of countries to be checked. The Academy of Languages has consistently delivered the information we need to move forward with confidence and to provide our clients with a name that they can use in markets around the word.
	John Bowers, Brand Strategist, The Leonhardt Group

Branding evaluation for cultural appropriateness is not merely a measure of being politically correct, it is a necessary way of doing business in a global economy. The Academy of Languages provides expert outside evaluation for branding and advertising copy to ensure cultural appropriateness before text hits the foreign language speaking market.

You can avoid costly oversights when our professional evaluators provide information on potential misunderstandings, word associations, connotations, and general sentiments toward marketing text and branding proposals. Our services range from simple evaluations that list suggested changes, to a complete interactive consultation or focus group. Clients can tailor evaluation formats for our language specialists, or employ our effective evaluation system.

Branding Evaluation

Copyright © 2000-2006 AOLTI All rights reserved

Copyright © 2000-2006 AOLTI
All rights reserved